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Essential products for minimalistic riders

Welcome We collect essential products that are both necessary and functional at a reasonable price. Our range does not support various trends or several short-term collection products. 🌱
EQURIX is for the stylish and classic rider who values basic products that are central to the rider. Quality over quantity!

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Kentucky Marble Bowls


Remember! Each product is selected especially for you. 😍

Back in stock

Explore our new saddlepads in summer colors for both horse and pony.

Did you see?

Give your horse high comfort with a Kentucky Mask. In small sizes too!


Riding Rugs

For the colder days.



Give your horse comfort with a anatomical rug. 🤗

See our new essential products


Be inspired by Equestrian Stockholm’s beautiful design in durable and exclusive materials. We offer you the most classic and timeless designs from Swedish Equestrian Stockholm.

Equestrian Stockholm strives for sustainable and climate-friendly materials in their products. Equestrian Stockholm uses recycled polyester and recycles old coffee beans, with functional properties in their substrate.

The use of recycled coffee beans reduces the amount of oil-based materials in the product, reducing the pressure on the earth’s natural resources. The coffee beans also have an effective sweat and moisture-transporting effect that keeps the product fresh and odor-free for a longer time. The need to wash your saddlepad decreases, further increasing longevity. In addition, the material itself can be recycled and give life to new products.

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Why Shoptimizer?

We believe in easy access to things that are good for our mind, body and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.

Smart ideas

With dozens of intelligent concepts, you’ll find what you’re looking for in our store, and it will be unique and personalized to match.

Outstanding support

Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

Secure checkout

With 128-bit SSL security with advanced encryption you are guaranteed that your purchases are safe.

Real talk from our real customers

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.

I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.

Laura Fitzgerald

Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.

Kevin Walsh

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